Marketing principles and strategies on Youtube

Marketing principles and strategies on Youtube

YouTube Fundamentals

Before we receive advanced YouTube content, you need to set up your channel and then follow some general steps to optimize it. So please see the steps written below.


Cover image


Must show what your channel is about


Must indicate when you will upload the video. Ex: New episodes every Friday


A simple and optimized look for all devices


Channel pic


Company logo or closeup face


Channel settings


Upload default


Branding


Advanced


Keyword of channel


Keyword connection


Website


Google analytics




Advanced marketing strategy on YouTube

Now you have optimized your YouTube channel and it is ready to use. There are 2 main types of videos on YouTube:


Video viral> storytelling


There is no promotion


Better than emotions> motivates people to share it many times


Video content


How to do, entertainment, forging


There is promotion


There are some general tips for marketing on YouTube like writing a description including CTA from the beginning and linking to all your channels in other platforms at the end.


For each video, you must have a focused keyword and use it in all


Title


description


Video file name


Video card


Mentioned in your video (and caption) many times


There are several tools that will help you add tags more easily like Rapidtags.io, just paste the title and it will provide some tags that are connected to your video.

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