Marketing principles and strategies on Youtube

Marketing principles and strategies on Youtube

YouTube Fundamentals

Before we receive advanced YouTube content, you need to set up your channel and then follow some general steps to optimize it. So please see the steps written below.

Cover image

Must show what your channel is about

Must indicate when you will upload the video. Ex: New episodes every Friday

A simple and optimized look for all devices

Channel pic

Company logo or closeup face

Channel settings

Upload default



Keyword of channel

Keyword connection


Google analytics

Advanced marketing strategy on YouTube

Now you have optimized your YouTube channel and it is ready to use. There are 2 main types of videos on YouTube:

Video viral> storytelling

There is no promotion

Better than emotions> motivates people to share it many times

Video content

How to do, entertainment, forging

There is promotion

There are some general tips for marketing on YouTube like writing a description including CTA from the beginning and linking to all your channels in other platforms at the end.

For each video, you must have a focused keyword and use it in all



Video file name

Video card

Mentioned in your video (and caption) many times

There are several tools that will help you add tags more easily like, just paste the title and it will provide some tags that are connected to your video.

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